Chinese home appliance companies quickly become mature industries

In recent years, Chinese home appliance companies have accelerated the pace of "going overseas", and the two-pronged approach of overseas construction and mergers and acquisitions has strengthened the brand's popularity in the global market. On this path, Chinese home appliance companies have gone through the transition process from OEM to independent brands. Facing policies and environments different from foreign markets, home appliance companies also need to further enhance their comprehensive strength to meet many unknown challenges.
At this year's International Consumer Electronics Show, China registered more than 1,300 exhibitors, close to one-third, and once again set the number of new exhibitors such as China Haier, TCL, Hisense, Skyworth, Konka, Changhong and so on. Home appliance companies bring the latest technology equipped with home appliances.
In recent years, Chinese home appliance companies have accelerated their pace of going overseas, and have taken both the steps of overseas construction and M & A. Against the backdrop of a declining domestic appliance market and weak demand, Skyworth, TCL, and Hisense led Chinese household appliance companies to enter an international strategy since June 2016. At the same time, in recent years, Chinese home appliance companies have initiated a number of overseas acquisitions. Since the first acquisition of the French Thomson TV business by TCL, Chinese home appliance companies have been buying international home appliance manufacturers at a faster and faster scale, especially in Haier and Hisense. This category is leading in the field of household appliances. The location of the status company.
Since the reform and opening up, China's home appliance industry is an emerging industry that uses the OEM production model to develop rapidly, forming a mature industry with a market size of more than 200 billion yuan. China has become the world's largest home appliance manufacturing base. Through OEM production, China's home appliance industry has rapidly expanded its business scale. The average annual growth rate of China's home appliance exports is 47%, and the output value is nearly 10 billion yuan.
In recent years, Chinese home appliance brands have basically broken away from the simple OEM era, and independent design and development have become the mainstream of the industry. At the same time, with the opportunity brought by the "one-way" initiative, Chinese home appliance brands focused on further expanding overseas markets, enhancing their local operating capabilities. Today, China has been stable in the global home appliance market.
Analysts believe that China's home appliance brand has been developing for so many years, from immature to mature and rapidly expanding today. It has summarized a lot of experience, but it also has a certain comprehensive strength. It is still not enough for Chinese household electrical appliance enterprises to compete with the world only to have "certain" comprehensive strength. If they want to go further and fly higher, they need to further strengthen their comprehensive strength and have "very strong" integrated manufacturing. Strength, promotion ability, product strength, etc. can shine on the world stage.
Industry insiders believe that with the adjustment of the economic structure, China's home appliance industry will also enter a transition period. During the transition period of 3 to 5 years or more, the household appliance industry, especially the export scale, will continue to fluctuate.